After watching a work-in-progress version of this home premiere, John then reportedly told Bob Iger that "The Tinkerbell Movie" was virtually unwatchable. That -- if the Walt Disney Company really wanted to use this direct-to-video release to help move their new "Disney Fairies" franchise out into the mainstream -- its story would need a complete overhaul.
Iger then agreed to follow Lasseter's suggestions. And -- as a direct result -- some $30 million worth of animation had to be scrapped.
And at that point ... The handwriting was on the wall. Morrill's movies (Which had once been celebrated for the huge profits that they generated for the Walt Disney Company) were now viewed as being somewhat problematic. Mostly because the home premieres that DisneyToon Studios was producing were now thought to make the really-for-real animated features that WDAS were making seem that much less special.
If John (With the help of Ed Catmull, Lasseter's longtime Pixar colleague as the new president for Walt Disney Animation Studios) really was going to turn this situation around, then a break had to be made from the past. And fast.
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